Digital Marketing ERA: The Future of Marketing and Communications

The digital marketing era has ushered in a new paradigm, transforming traditional marketing strategies into innovative, data-driven approaches. This article explores the evolution of digital marketing, its key components, the role of data and analytics, personalization, influencer marketing, and artificial intelligence, and the challenges and opportunities businesses face in this digital landscape.

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-05-14
DOI
https://doi.org/10.5281/zenodo.15408971
Primary Topic
Marine Invertebrate Physiology and Ecology
Type
article
Field-Weighted Citation Impact
0.00
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article

Digital Marketing ERA: The Future of Marketing and Communications

Zenodo (CERN European Organization for Nuclear Research)
Marine Invertebrate Physiology and Ecology
article

Digital Marketing ERA: The Future of Marketing and Communications

article en

Abstract

The digital marketing era has ushered in a new paradigm, transforming traditional marketing strategies into innovative, data-driven approaches. This article explores the evolution of digital marketing, its key components, the role of data and analytics, personalization, influencer marketing, and artificial intelligence, and the challenges and opportunities businesses face in this digital landscape.

Zenodo (CERN European Organization for Nuclear Research)
Openalex Percentile: Top 65%
Marine Invertebrate Physiology and Ecology
DOIOpen Access PDFOpenAlex
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Digital Marketing ERA: The Future of Marketing and Communications · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS