PROBLEMS OF INTERCULTURAL COMMUNICATION IN THE CONTEXT OF GLOBALIZATION OF HIGHER EDUCATION

The article explores the critical challenges of intercultural communication inthe context of the globalization of higher education. The study analyzes thetheoretical foundations and practical aspects of intercultural interaction in moderneducational environments, focusing on the barriers and opportunities that arisein multicultural academic institutions. The study uses a systematic analysis ofrecent research to identify the key factors that influence interculturalcommunication in higher education and proposes innovative approaches toaddressing these challenges. The results show that successful interculturalcommunication in globalized higher education requires a comprehensiveintegration of cultural awareness, linguistic competence, and technological literacy.The study emphasizes the importance of developing comprehensive institutionalstrategies to support effective intercultural dialogue and understanding. Thearticle contributes to the ongoing debate on the role of intercultural communicationin shaping modern educational practices and provides practical recommendationsfor improving intercultural competence in academic environments.Key words: intercultural communication, globalization of higher education,cultural competence, educational integration, intercultural dialogue, academicmobility, cultural awareness, educational innovations.