LANGUAGE EDUCATION AND ECONOMIC COMMUNICATION PATTERNS IN HIGHER EDUCATION INSTITUTIONS

The development of the global knowledge economy presents new challenges for higher education institutions that are integrating into international academic networks and determining priorities for resource allocation — a topic of increasing importance within the field of the economics of education. This study investigates the dynamics between language education and economic communication, aiming to contribute to the body of literature on the issue of "languageeconomy alignment." The article empirically illustrates how communication patterns are utilized by universities at different stages of internationalization and within various economic contexts to influence both economic and academic positioning. Using regression and correlation analysis, alongside the concepts of economic communication and comparative statistical methods, the study explains how institutional frameworks, communication structures, rules, norms, and practices shape language-related decision-making. The findings reveal that, due to the specific institutional configurations of higher education systems, universities often do not respond positively to economic pressures to expand language programs. The expected benefits of improving communication capacity through language initiatives are perceived as less significant than the risks of departing from traditional economic models.