Demographic Factors and Candidate Selection: A Study of Political Choice Determinants in Edo State, Nigeria

This study investigates the influence of demographic variables (educational level, gender, location, and socioeconomic status) on the choice of political candidates in Edo State, Nigeria. A survey research design with a correlational approach was employed. Findings revealed that educational level, location, and occupation significantly influence voters' decisions. Recommendations include investment in educational programs, region-specific campaign strategies, and detailed manifestos.