A STUDY ON GOLD LOAN AT ICICI BANK LIMITED

This study explores the operational framework, customer perception, and overall effectiveness of gold loan services at ICICI Bank Limited, a leading private sector bank in India. Gold loans have emerged as a popular secured loan product due to their quick disbursal, minimal documentation, and the high value associated with gold as collateral. The study aims to understand customer preferences, satisfaction levels, interest rate structures, loan-to-value ratios, and repayment patterns linked to ICICI Bank's gold loan offerings. The research is based on both primary and secondary data sources. Primary data was collected through a structured questionnaire targeting 100 customers availing gold loans at various ICICI Bank branches. Secondary data was sourced from ICICI Bank’s official reports, RBI guidelines, and industry publications. Statistical tools such as percentage analysis and hypothesis testing were employed to interpret the data. The findings reveal that ICICI Bank’s gold loan product is highly appreciated for its transparency, flexibility, and accessibility, especially in semi-urban and rural areas. However, there are areas requiring improvement, such as customer awareness regarding repayment penalties and digital service usage. Based on the analysis, several suggestions are made to enhance customer experience, operational efficiency, and overall market competitiveness.