Assessment of human resource management and motivational measures in crisis conditions

This article examines the effectiveness of human resource management and employee motivation strategies under crisis conditions, using ZAMMLER UKRAINE LLC as a case study. The enterprise operates under a linear organizational structure, characterized by a clear hierarchy and direct subordination, which ensures consistency, responsibility, and coordination across departments. While such a structure supports operational discipline and resource alignment, it also imposes high demands on managers, including the need for broad expertise and multitasking under pressure. In a dynamic and crisis-prone environment, these limitations become more pronounced, leading to potential inefficiencies in communication, decision-making, and adaptability. The relevance of the study lies in the increasing frequency of external crises (economic downturns, military conflicts, market turbulence) that force enterprises to adapt HR management and motivational strategies to ensure stability, workforce retention, and productivity. In the Ukrainian context, particularly during wartime disruptions, the ability to maintain an engaged, functional workforce has become not only a managerial challenge but a strategic necessity. The scientific novelty of the research consists in a comprehensive evaluation of the interaction between rigid organizational design and motivational mechanisms in times of crisis, as well as the development of applied recommendations for integrating adaptive HR policies into traditionally structured enterprises. The study introduces a framework for balancing discipline and flexibility in personnel management, and identifies new motivational drivers that emerge under pressure such as psychological safety, crisis leadership, and emotional compensation. The paper evaluates the motivational tools currently applied at the enterprise both material and non-material and their effectiveness in maintaining employee engagement and productivity. Furthermore, recommendations are proposed for enhancing HR practices through more flexible and adaptive structures, emphasizing the importance of targeted motivation programs, decentralization of responsibilities, and investment in managerial training.