EXPORT PERFORMANCE OF VIETNAM'S GARMENT MANUFACTURING ENTERPRISES: A CRITICAL ANALYSIS

Abstract: This article examines the export performance of Vietnam's garment manufacturing enterprises within the global textile and apparel market. The study uses a multifaceted framework to examine how trade rules, market conditions, and international rivalry affect export success as well as internal aspects including business skills, resources, and management practices. The research identifies critical success factors for sustainable growth in this sector and provides strategic recommendations for Vietnamese garment manufacturers seeking to improve their competitive positioning in international markets. According to the findings, Vietnam has become a major global exporter of textiles, but in order to sustain growth in a world that is becoming more competitive, there are still important issues with value chain integration, technological adaptation, and sustainability requirements that need to be resolved.