THE IMPACT OF GLOBALIZATION ON CULTURAL IDENTITY IN BUSINESS

Globalization has transformed the landscape of international business, fostering unprecedented connectivity and exchange across borders. However, this interconnectedness has also posed significant challenges to cultural identity within the corporate world. This paper explores the complex dynamics between globalization and cultural identity in business, focusing on how global integration influences local cultural practices and values within multinational corporations. The study examines the dual pressures faced by organizations to standardize operations for efficiency while respecting and preserving local cultural identities.