A Study on Rural Customer's Perception on Indian E-Commerce Platform: A Reference to Coimbatore District

This study explores the perception of rural customers in Coimbatore district towards Indiane-commerceplatforms. With the rapid growth of internet penetration and smartphone usage, e-commercehasbecomeincreasingly accessible to rural consumers. The research aims to understand the factors influencingruralcustomers' adoption of e-commerce, their satisfaction levels, and the challenges theyface. Datawascollected through surveys and interviews with rural consumers, and analyzed using statistical tools.Thefindings reveal that while rural customers appreciate the convenience and variety offeredbye-commerceplatforms, they also encounter issues such as lack of trust, limited digital literacy, and logistical challenges.The study provides insights for e-commerce companies to tailor their strategies to better serverural marketsand enhance customer satisfaction.