UNRAVELING THE IMPACT OF DIGITAL TECHNOLOGIES ON TEAM DYNAMICS AND EMPLOYEE JOB PERFORMANCE IN IT SECTOR

The use of digital technology in both business operations and the workplace has become essential in today's era of the digital revolution. This study investigates how digital technology-driven coordination, communication, and personality traits impact knowledge sharing and decision-making, aiming to enhance the job performance of employees in IT industry, India. Employing a quantitative survey-based approach, data were collected from executive-level employees, managers, and professionals from IT Sector in Bangalore. Through partial least squares-structural equation modelling (PLS-SEM), the study sought to validate hypotheses derived from an extensive literature review. The analysis of the data indicates that communication, personality traits, knowledge sharing, and decision-making significantly influence job performance. Organizations can optimize their employees' performance and achieve comprehensive outcomes in their roles by strategically integrating digital tools and nurturing a culture of knowledge exchange. This in turn contributes towards UN SDG 8- decent work and economic growth. Keywords: Digital Technology, Decision-Making, Knowledge Sharing, Employee Dynamics, Employee Job Performance.