ENTREPRENEURIAL STRATEGIES AND SUSTAINABILITY OF SMALL AND MEDIUM ENTERPRISES IN SOUTH EAST, NIGERIA

The study investigated the relationship between entrepreneurial strategies and sustainability of small and medium enterprises in South East, Nigeria. Specific objectives were to: examine the relationship between innovativeness and waste recycling of Small and medium scale enterprises in South East, Nigeria and determine the relationship between resource allocation and energy consumption of small and medium scale enterprises in South East, Nigeria. Survey research was adopted. The population of the study was 368 comprises staff of marketing, production, accounting and sales units of SMEs in South East, Nigeria while sample size was the entire 368 due to small nature of the population. Convenience and simple random sampling techniques was employed. The findings for the study revealed as follows: that innovative had significant positive relationship with waste recycling of small and medium scale enterprises in South East, Nigeria (r= .967, pv=.000<0.05) and resource allocation had significant positive relationship with energy consumption of small and medium scale enterprises in South East, Nigeria (r= .969, pv=.000<0.05). Based on the background, hypotheses and findings, it was recommended thus: SMEs managers shall keep planning ahead by introducing different counseling techniques in order to position the innovative of waste recycling positively within the firm and SMEs managers shall maintain quality good resource allocation that will speak good image of the firm by making sure resource allocation are put in place time to time