DO ANDROIDS DREAM OF ELECTRIC SCREENS? THE EFFECTS OF AI ON THE FILM INDUSTRY

This study explores the different effects that the implementation of artificial intelligence (AI) in the film industry has had and may have in the future. It reviews and analyzes AI’s potential influence on the film industry through technological advancements and innovation, litigious aspects and legal ramifications, and in terms of its economic impact and potential. This study also addresses AI’s possible impact on the future of the film industry. The subject of copyright and trademark problems as well as the infringement of personal rights and image fabrication are also discussed. This study focuses on AI’s impact on the workforce and job market within the film industry, as well as creative and cultural aspects. AI has the potential to displace and disrupt a multitude of jobs among creators, artists, and laborers in this industry’s workforce. Many people working in or connected to the film industry on a global scale could lose their livelihoods without proper knowledge, preparedness, and awareness of AI’s potential impacts. People must educate themselves about possible dangers. As AI is only beginning to grow and develop into a powerful force, predicting its effects on the future of the entertainment industry is pivotal to conserve the creation of art and employment. This study uses the diffusion of innovation theory as a theoretical framework to organize the scholarship through a more perceptible lens.