A STUDY OF SMART TOURISM INITIATIVES AND THEIR IMPLICATIONS FOR UZBEKISTAN

The tourism industry in Uzbekistan is undergoing a transformative shift with the integration of smart technologies. This research explores how smart tourism can be leveraged to develop and enhance the tourism sector in Uzbekistan. Furthermore, the paper analyses various definitions of "smart tourism" to provide a clear and precise understanding of the concept within the context of this study. The paper examines how these technologies, such as big data analytics, artificial intelligence, and IoT-enabled infrastructure, might drive development and sustainability in the sector. Uzbekistan can improve visitor experiences, streamline operations, and promote job creation by embracing these techniques. The findings show that implementing smart tourism initiatives will considerably boost Uzbekistan's tourism industry. These developments will increase the overall number of tourists and improve their travel experiences by providing personalised and efficient services. Furthermore, using smart technology will enhance Uzbekistan's image as a modern and innovative destination, attracting a larger global audience while preserving its rich heritage.