AI-Powered Paid Advertising in Google Ads for SMEs

This working paper explores how artificial intelligence is changing the way small and medium-sized businesses use Google Ads. Written by Hanzel Lacida, it explains how tools like smart bidding, predictive targeting, and automated ad creatives can help businesses get better results from their advertising efforts. It also looks at the challenges small businesses might face, such as limited data, learning how to use the tools properly, and relying too much on automation. With real examples and up-to-date research, the paper offers practical insights for businesses that want to grow and compete using AI-powered advertising.