THE ROLE OF "AFROSIYOB" HIGH SPEED RAIL SERVICES IN THE IMPROVEMENT OF TOURIST SATISFACTION IN SAMARKAND

Transportation is crucial for the development of tourism, influencing tourist satisfaction and loyalty. In Uzbekistan, the introduction of the high-speed Afrosiyob train service has significantly transformed travel between Samarkand and Tashkent. This study aims to investigate the impact of the Afrosiyob train on tourist satisfaction and loyalty in Samarkand through a mixed-methods approach. Data will be collected through surveys and interviews with tourists who have utilized the Afrosiyob train service, and analysis will be conducted using both quantitative and qualitative techniques.