A CRITICAL COMPARISON OF PUBLIC AND PRIVATE HEALTH INSURANCE COMPANIES IN HARYANA

ABSTRACT The health insurance sector in India has witnessed significant growth over the past two decades, with both public and private players expanding their reach. This study presents a critical comparison of public and private health insurance companies operating in Haryana, aiming to evaluate their performance, efficiency, customer satisfaction, and service delivery mechanisms. Using both primary and secondary data, the research analyzes factors such as claim settlement ratios, premium affordability, policy coverage, customer support services, and awareness levels among policyholders. A structured questionnaire was administered to a sample of respondents across urban and rural areas to understand customer perceptions and experiences. The findings reveal that while public insurance providers often enjoy greater trust and wider reach, private insurers excel in innovation, prompt service, and technological integration. However, challenges like lack of awareness, complex procedures, and regional disparities persist across both sectors. The study concludes with key suggestions for improving health insurance delivery in Haryana, ensuring greater accessibility, transparency, and policyholder satisfaction. Keywords: Public Health Insurance, Private Health Insurance, Haryana, Customer Satisfaction, Claim Settlement, Accessibility, Awareness.