A Review of Consumer Buying Behavior Towards Branded Footwear

Consumer buying behavior towards branded footwear is influenced by various factors, including brand image, quality perception, marketing strategies, and digital engagement. This review examines the key drivers shaping consumer preferences, such as trust, brand loyalty, price sensitivity, and the role of social media in purchase decisions. With the rise of e-commerce and digital marketing, consumer interactions with footwear brands have changed significantly, leading to a shift in shopping habits. The study highlights how a strong brand image enhances consumer trust, fosters loyalty, and influences word-of-mouth recommendations. Additionally, it explores the impact of promotional strategies and pricing on consumer purchasing decisions. Understanding these factors is crucial for footwear brands to refine their marketing approaches and maintain a competitive edge. By analyzing consumer behavior trends, this review provides insights into how branding and digital marketing strategies can shape the future of the branded footwear industry.