THE IMPACT OF DIGITAL PLATFORMS ON INVESTMENTS IN THE GREEN ECONOMY THROUGH THE DEVELOPMENT OF INTERNATIONAL TOURISM

This article examines how digital platforms are reshaping international tourism to support green-economy investments. Technologies like ICT (Information and Communication Technology), IoT (Internet of Things), AI (Artificial Intelligence), big data, AR/VR (Augmented Reality/Virtual Reality) and blockchain power “smart tourism” tools from UNWTO’s MUST app for trip insights and e-visa systems to AI-enabled flight optimization and hotel energy‑waste management helping destinations manage visitor flows, reduce carbon footprints and access eco-focused financing through channels like green bonds and credit facilities. Meanwhile, demand for sustainable travel is accelerating, especially among Gen Z and millennials. Surveys show nearly 50% of Gen Z travelers are eco-anxious and willing to pay premiums for green-certified stays. Digital platforms amplify this demand through environmental filters, virtual tours, and social media storytelling, guiding funds toward regenerative tourism, renewable-energy upgrades and local ecotourism turning digital engagement into real-world green investment flows.