Unpacking the Intellectual Terrain of Sports Marketing with a Focus on Football: A Comprehensive Bibliometric Analysis

The intersection of sports, football, and marketing has evolved into a dynamic and interdisciplinary domain of academic inquiry, shaped by the increasing commercial value of sport and the strategic utilization of marketing in engaging global audiences.

Publication Details

Journal: Zenodo (CERN European Organization for Nuclear Research)
Published: 2025-08-09
DOI: https://doi.org/10.5281/zenodo.16784897
Primary Topic: Virus-based gene therapy research
Type: article
Field-Weighted Citation Impact: 0.00

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article

Unpacking the Intellectual Terrain of Sports Marketing with a Focus on Football: A Comprehensive Bibliometric Analysis

Aug 9, 2025

Zenodo (CERN European Organization for Nuclear Research)

Virus-based gene therapy research

article

Unpacking the Intellectual Terrain of Sports Marketing with a Focus on Football: A Comprehensive Bibliometric Analysis

August 9, 2025article en

Abstract

Zenodo (CERN European Organization for Nuclear Research)

Openalex Percentile: Top 51%

Virus-based gene therapy research

DOI Open Access PDF OpenAlex

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Unpacking the Intellectual Terrain of Sports Marketing with a Focus on Football: A Comprehensive Bibliometric Analysis · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS