Perceptions about Cosmetics among Feminine Working Consumers in Kanyakumari District

Today women are equal to men, they are involved in various activities like men. In the latest decade women are well educated and mostly they are employed. Self-confidence is important for women to face the problem in the society. Physical appearance is one of the important factors which enhance self-confidence in women. To improve their physical appearance women self-groom themselves using cosmetics. This study focuses on the perception of cosmetics among feminine consumers in Kanyakumari District. This study found that self-confidence, fresh feelings and attraction are the main motivating factors that influence the respondents in the study area to purchase cosmetics. High cost, poor quality and non-availability are the major problems faced by the respondents in the study area.