An Investigation Into Consumer Behavior and Milk Product Demand in Thiruvanamalai District, Tamilnadu

Opportunities to enhance the quality and sales of dairy products can be found at every stage of their life cycle through marketing. Industrialised nations have shown that in order to tap, retain, and remain in the market, marketing strategies must be developed in response to changing consumer behaviour, which requires continual assessments of the market. The study looked at how people buy ghee, curd, milk, and buttermilk. In order to maintain operations and build client loyalty, marketers need to take action, according to the report. The researcher provided helpful suggestions for dairy marketing strategies based on the study's findings. The government of India should back dairy producers and increase demand for milk if the country wants to improve its citizens' health and advance economically.