MONITORING AND STUDYING THE MARKETING STRATEGIES OF MEDICAL ORGANIZATIONS

This article covers the monitoring and research of marketing research in the process of forming modern business models in the activities of medical organizations. Through marketing research, the state of health of the population, its needs, the level of demand for services are determined, and on this basis a complex of effective services is developed. The peculiarities of marketing in the field of Medicine are determined by the need to adhere to moral standards, gain patient confidence and adapt services to social strata. The article also analyzes tools such as practical methods, innovative approaches and SWOT analysis used to create narketing strategies. The results of the study serve to improve the quality of strategic planning and service in medical institutions.