A Study on Assessing Awareness and Knowledge of Sustainability Concepts among Undergraduate Students

This study examines undergraduate students' awareness and knowledge of sustainability concepts, specifically focusing on economic and social sustainability dimensions and their influence on career choices. A literature review highlights the evolving definitions of sustainability, the importance of education in fostering awareness, and the existing knowledge gap among younger populations. The research aims to assess students' understanding of sustainability principles and identify factors shaping their awareness, testing the hypothesis that greater educational exposure leads to increased awareness and understanding. Using a cross-sectional design, the study surveyed 205 undergraduate students from various disciplines through convenience sampling. Quantitative data were collected via structured questionnaires and analyzed using descriptive statistics and regression analysis. The findings reveal a significant correlation between educational exposure and sustainability awareness, suggesting that enhancing curricula can improve students’ knowledge and career perceptions. This underscores the necessity of integrating sustainability concepts into higher education to promote informed decision-making among future professionals.