THE IMPACT OF BUSINESS ON MALI 'S NATIONAL ECONOMY

Abstract Background/objectives: This study highlights the benefit of business as generator of economic development. Employment, business employees continuing training, business innovation, customer satisfaction, corporate social concern have impact on national economic development. The recommendations should be used as guideline for Malian companies’ managers and political leaders. Methods/statistical analysis: The quantitative and qualitative methods, primary data collected by survey method (telephone interviews, personal interview, questionnaire and mails interviews are used.) secondary data are gotten from articles, journals, internal secondary data generated within the organization, government external secondary sources, private external sources and online resources. The research framework was analyzed using multiple regression models. Hypothesis test is adopted to accept or reject the hypothesis formulated in this research. Excel software has been used to perform the test, the measures of p-value, correlation coefficient, coefficient of determination. Findings: The research findings confirmed that: employment, training, innovation, customer satisfaction, and social concern have impact on national economy. The results suggest that business have significant impact on national economy. This model can be used by other business to boost national economy. Through the use of this model, areas requiring urgent improvement are quickly identified. Improvements/applications: Large companies must contribute against unemployment and exclusion by substantial investment in knowledge and know-how. They must influence customer needs and lifestyles through their new products, their advertising and their marketing. Companies must feel civically responsible with regard to environmental problems. Keywords: Employment, training, innovation, customers, social concerns, multiple regression.