RECOGNITION OF SAMARKAND AS THE "WORLD CAPITAL OF CULTURAL TOURISM"

Today, Samarkand, as a major city in the republic, plays a significant role not only in domestic tourism but also in international tourism. During the years of independence, as part of the process of reforming the socio-cultural life in Uzbekistan, special attention was paid to urban planning, which is one of the crucial components of material culture. Notably, the development work in Samarkand has been recognized by the global community, leading to Samarkand being declared the "World Capital of Cultural Tourism." This article discusses the history of tourism development in Samarkand and the importance of further advancing this sector.