Exploration and Practice of Cross-Cultural Communication Based on Local Multicultural Resources: A Case Study of the "Intercultural Communication" Course at the School of Foreign Studies, Zhaoqing University

Abstract: The "Intercultural Communication" course focuses on interactive communication behaviors in different cultural contexts and the underlying ideologies and norms that inform these behaviors. This paper outlines how the course integrates local multicultural resources into the teaching practice to cultivate students' intercultural awareness and cross-cultural communication skills. In the early stages of the course, students are guided through textbook cases to observe behavioral norms and taboos across cultures, helping them decode the core values of different cultures that influence these norms. Mid-term, students work in groups to create 5-minute bilingual promotional videos, filming and explaining local tourist sites in Zhaoqing with connections to Confucianism, Daoism, Buddhism, Christianity, and Islam. In the final stage, peer and instructor evaluations contribute to their overall course grade, with the evaluations as an integral part of the final assessment. A key aspect of this practice is the insightful interpretation of differences between target and native cultures in the initial stages. By having students search for information and engage in filming, the course fosters enthusiasm for promoting traditional Chinese culture, empathy and inclusivity toward multiculturalism, and the unification of cross-cultural education and communication. Keywords: Local Cultural Resources, Intercultural Education, Cultural Communication, Short Video Production. Title: Exploration and Practice of Cross-Cultural Communication Based on Local Multicultural Resources: A Case Study of the “Intercultural Communication” Course at the School of Foreign Studies, Zhaoqing University Author: Guan Jingying International Journal of Novel Research in Education and Learning ISSN 2394-9686 Vol. 11, Issue 6, November 2024 - December 2024 Page No: 1-9 Novelty Journals Website: www.noveltyjournals.com Published Date: 06-November-2024 DOI: https://doi.org/10.5281/zenodo.14045307 Paper Download Link (Source) https://www.noveltyjournals.com/upload/paper/Exploration%20and%20Practice%20of%20Cross-Cultural-06112024-3.pdf