OPTIMIZATION OF BUSINESS PROCESSES IN CONSTRUCTION COMPANIES USING DIGITAL TECHNOLOGIES AND AUTOMATION

The article examines the optimization of business processes in construction companies through the implementation of digital technologies and automation. Key tools such as Building Information Modeling, Internet of Things, artificial intelligence, and project management systems are discussed, highlighting their role in improving design quality, increasing efficiency, and reducing construction time. The advantages, including cost reduction, improved calculation accuracy, and enhanced interaction among project participants, are explored. Challenges such as high implementation costs, a lack of qualified personnel, and difficulties in integrating new solutions with existing systems are also addressed. The article emphasizes the importance of a strategic approach to digitalization to overcome these obstacles.