Empirical Analysis of Intersection of Digital Media and Indigenous Language Journalism in Lagos State, Nigeria

Background: The rapid advancement of digital media has transformed journalism globally, yet the integration of indigenous languages into this landscape remains limited, especially in diverse areas like Lagos State. Objective: This study examines the intersection of digital media and indigenous language journalism, focusing on its usage, challenges and opportunities. The objectives include examining how digital platforms are utilised for indigenous language journalism, identifying barriers, and assessing the influence of digital literacy. Method: Descriptive survey design was employed in this study, with a sample size of 384 respondents, determined using Cochran’s formula, consisting of professional journalists and media organisations engaged in indigenous language journalism. Purposive sampling was adopted to ensure representation of stakeholders amidst Lagos’s linguistic diversity. Data were collected through structured questionnaires and interviews, and analysed using descriptive statistics and thematic analysis via NVivo 12. Results: The findings indicate that while digital platforms like Facebook and YouTube are widely used for indigenous language journalism, significant challenges such as English dominance, poor internet access, and low digital literacy persist. Conclusion: The study concludes that digital platforms offer substantial potential for promoting indigenous languages; however, these barriers must be addressed to ensure inclusivity. Unique Contribution: This study highlights the role of visual content and interactive strategies in boosting engagement. Key Recommendation: The study recommends improving digital literacy, strengthening government support and fostering collaboration with cultural influencers to enhance the visibility of indigenous languages in digital media.