INFLUENCE OF AFRICAN MAGIC URBAN "WIVES ROUND TABLE" TV PROGRAMME ON THE PARENTING ROLES OF WOMEN IN IMO STATE.

This study aimed to determine the influence of the African Magic Urban “Wives Round Table” TV Programme on the Parenting Roles of Women in Imo State. The major objectives of the study were to ascertain the extent to which Imo state women are exposed to “Wives Round Table” programme on African magic Urban and to determine the extent to which African Magic Urban “Wives Round Table” TV programmes has influenced the parenting role of women in Imo state. Using the survey research method, the researcher sought the opinions of women residents in the three senatorial zones in Imo state who watch the African Magic Urban “Wives Round Table” TV programme. The Cultivation Analysis theory as well as The Reinforcement Theory served as the theoretical frameworks for the study. The population of this study was 5,459,300, out of which 385 women in Imo state were sampled from the three senatorial zones in Imo state. The questionnaire was used as the survey instrument for data collection. The study found that women in Imo state are highly exposed to “Wives Round Table” TV programme on African Magic Urban. It was also revealed that the African Magic Urban “Wives Round Table” TV programme to a great extent, has influenced the parenting roles of women in Imo state. This was because there was an improvement in the parenting skills of the women as they could easily balance their parenting roles as a mother with their career roles. Based on the findings, the researcher therefore recommends that media houses constantly come up with family-related programmes for their audience, as that is one of their social responsibility to the people. They should also allocated more time to family and parenting related programmes, and bring professionals onboard to provided more details on parenting issues.