Analysis of the impact of current strategic management concepts on the choice of strategic innovation options in construction projects and for their stakeholders

The subject of the study is the impact of modern strategic management concepts on theprocess of selecting strategic innovations in construction projects and their influence on stakeholders.The focus is on identifying key principles of strategic management that contribute to the effectiveimplementation of innovations in the construction industry. The study covers the analysis of theoreticalfoundations of strategic management used to shape innovative strategies, as well as the assessmentof their practical implementation in construction. Factors influencing strategic decision–making inconstruction projects are considered, including technological, economic, regulatory, and social aspects.Special attention is paid to analyzing the impact of strategic innovations on key stakeholder groups,including investors, developers, government authorities, and end–users of construction projects. The study aims to determine optimal approaches to integrating strategic management into the decision–making process regarding the adoption of innovations in construction.The purpose of the article is to define and analyze the impact of current strategic managementconcepts on the process of selecting strategic innovations in construction projects and theirsignificance for stakeholders. The study aims to assess the effectiveness of applying modern strategicapproaches to managing innovation processes in the construction sector. Special attention is paidto exploring mechanisms for integrating strategic management into decision–making regardinginnovations in construction, considering economic, technological, and social factors. The possibilitiesof optimizing strategic management to enhance the competitiveness of construction projects andtheir adaptation to modern market conditions are examined.The methodology of the study is based on a systematic approach to analyzing the impact of currentstrategic management concepts on the choice of strategic innovations in construction projects. Theresearch relies on structural analysis methods, allowing the identification of interconnections betweenmanagement strategies and innovation implementation processes in the construction industry. Acomparative analysis method is used to assess the effectiveness of various strategic managementconcepts and their adaptation to the specifics of construction projects. The analytical method is appliedto study practical aspects of implementing strategic innovations and their impact on stakeholders,including investors, regulatory bodies, contractors, and end–users. The expert assessment method isused to obtain generalized conclusions on the effectiveness of applying modern strategic approachesto construction project management. The analysis of empirical data is conducted based on thestudy of real construction projects implementing innovative strategies to determine key factorsinfluencing their success. The forecasting method is applied to assess the potential development ofstrategic innovations in the construction sector, considering global market trends and changes inthe regulatory environment. The study employs both quantitative and qualitative analysis methodsto evaluate the dynamics of strategic innovation implementation in construction and their impact onthe long–term competitiveness of the sector. Additionally, content analysis of scientific publicationson strategic management in construction is applied, along with statistical methods to assess theeffectiveness indicators of strategic innovations. The comprehensive approach ensures the objectivityof the obtained results and allows for the identification of optimal approaches to integrating strategicmanagement into the decision–making process for selecting innovations in construction projects.The results of the study indicate a significant impact of modern strategic managementconcepts on the choice of strategic innovations in construction projects. The analysis has shown thateffective application of strategic management contributes to optimizing decision–making processesregarding innovations and improving their efficiency. It has been found that the integration of strategicapproaches reduces the risks of innovation implementation, ensures compliance with the economicand technological conditions of the industry, and enhances the overall competitiveness of constructionprojects. The success of strategic innovations largely depends on considering the interests of keystakeholders, such as investors, contractors, regulatory authorities, and end–users. An analysis ofinternational experience has demonstrated that the most effective approaches combine strategicplanning, risk management, and digitalization of construction processes. Recommendations havebeen proposed for adapting strategic management in construction projects, including improvingforecasting of external environmental changes and expanding strategic analysis tools. The studyconfirms the necessity of developing long–term strategies for the construction industry, taking intoaccount the impact of innovative solutions.The conclusions of the study confirm the significant influence of current strategic managementconcepts on the selection of strategic innovations in construction projects. The results of the analysisindicate that effective innovation management in construction is possible only with the comprehensiveapplication of strategic approaches that consider technological, economic, and social factors. Strategicinnovations contribute to increasing the efficiency of construction projects, reducing risks, andoptimizing costs, which are key aspects for stakeholders, including investors, regulatory authorities,contractors, and end–users. The study confirms that integrating modern strategic management акmethodsinto construction projects enables adaptation to dynamic market changes, enhancescompetitiveness, and ensures the long–term sustainability of the industry. The implementationof digital technologies, risk management, and strategic planning are key factors for the successfulselection and realization of innovative solutions. The obtained results highlight the need for furtherresearch in the field of strategic innovation management in construction to develop effective modelsfor their integration and improve decision–making mechanisms.