REDEFINING BOUNDARIES: THE IMPACT OF ARTIFICIAL INTELLIGENCE ON TRADEMARK LAW

The rapid advancements in Artificial Intelligence (AI) have profoundly reshaped various sectors, including trademark law. While AI offers significant benefits in trademark search and clearance, filing assistance, infringement detection, and monitoring, leading to increased efficiency and reduced manual workload, it also presents complex challenges. This article explores the dual impact of AI, highlighting its positive contributions to streamlining trademark procedures while scrutinizing the emerging difficulties. Key issues addressed include concerns around the accuracy and bias of AI predictions, legal liability for AI-generated content, the complexity of non-traditional marks, data privacy, ethical considerations, and the unique challenges posed by cross-border AI trademark disputes. Through an analysis of relevant case laws and a comparative study of different jurisdictions, this article identifies the loopholes and lacunas in current trademark legislation. Ultimately, it recommends concrete solutions, including establishing robust legal and ethical frameworks, fostering continuous human oversight, and developing global standards to ensure AI functions as a complementary tool rather than a replacement for human intellect in the evolving landscape of trademark law.