DETERMINANTS OF REVISIT INTENTION ON HALAL TOURISM IN INDONESIA

Abstract Purpose: This research aims to analyse the attractiveness of halal tourist destinations and their influence on the intention to revisit. This research also examines the mediating role of value creation on the intention to revisit. Methodology/approach: The research method, with a survey, was conducted on 390 respondents who had visited halal tourist destinations in Indonesia. The research data were analysed using Structural Equation Modelling (SEM) with the LISREL 8.8 program to test the influence between variables. Results/findings: The research findings indicate that the attraction variable influences the intention to revisit. The value creation mediates the attraction towards the intention to revisit. The results of this research have implications for Indonesian halal tourist destinations. They encourage tourists to revisit Indonesian halal tourist destinations, thereby increasing the number of visitors to Indonesian halal tourist destinations beyond other countries that also offer halal tourist destinations. Limitations: The study only assessed domestic tourists’ perceptions. It was suggested for further research to test foreign tourist respondents' perceptions. Other variables, such as a moderating variable of Destination Authenticity on Co-Value Creation need to be developed to have a wider test result on Halal tourism in Indonesia Contribution: This research's theoretical contribution is strengthening the model of the attractiveness of halal tourism destinations in Indonesia to the intention to revisit, mediated by value creation, by integrating the Co-Value Creation Theory, Service-Dominant Logic (SDL) Theory.