Customer Perception on Green Banking Initiatives: A Study Conducted among Professionals in Kerala

Abstract: The escalating concern for environmental sustainability has prompted organizations, including those in the banking sector, to adopt eco-friendly practices. Green banking, which focuses on reducing paper usage and carbon footprints through technology-enabled transactions, has gained significant attention. This study explores the necessity of green banking practices and examines customer perception of these initiatives in the banking sector. A survey was conducted among 50 doctors working in Thrissur district, Kerala. Primary data were collected and analyzed using statistical tools. In the post-COVID-19 pandemic era, this study is particularly relevant as banking authorities and customers increasingly prefer contactless transactions. This work focuses on necessity of green banking practices and customer perception of green banking initiatives, thereby identifying the impact of technology on reducing paper usage and carbon footprints. This study aims to provide valuable insights into the adoption and effectiveness of green banking practices, ultimately contributing to a more sustainable and environmentally conscious banking sector. Keywords: Green Banking, Environmental Issues, Internet Banking, Mobile Banking