DISCURSIVE FEATURES OF THE NUMBER OF WORDS IN ADVERTISEMENTS

Advertising text as a unit of advertising speech is an object of research for experts in various scientific fields. The number of words is an integral element of modern advertising text. In the article, the discursive features of words related to the number of words in advertisements were analyzed. Keywords: advertising, discourse, vocabulary, pragmatics, text

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2024-10-09
DOI
https://doi.org/10.5281/zenodo.13906270
Primary Topic
Discourse Analysis and Cultural Communication
Type
article
Field-Weighted Citation Impact
0.00
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article

DISCURSIVE FEATURES OF THE NUMBER OF WORDS IN ADVERTISEMENTS

Zenodo (CERN European Organization for Nuclear Research)
Discourse Analysis and Cultural Communication
article

DISCURSIVE FEATURES OF THE NUMBER OF WORDS IN ADVERTISEMENTS

article en

Abstract

Advertising text as a unit of advertising speech is an object of research for experts in various scientific fields. The number of words is an integral element of modern advertising text. In the article, the discursive features of words related to the number of words in advertisements were analyzed. Keywords: advertising, discourse, vocabulary, pragmatics, text

Zenodo (CERN European Organization for Nuclear Research)
Quality Education
Openalex Percentile: Top 36%
Discourse Analysis and Cultural Communication
DOIOpen Access PDFOpenAlex
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DISCURSIVE FEATURES OF THE NUMBER OF WORDS IN ADVERTISEMENTS · Zenodo (CERN European Organization for Nuclear Research) (2024) | TGRS Research Map | TGRS