The Role of Intellectual Property Rights in The Entertainment Industry: A Case Study of Copyrights and Trademarks

This research looks into the intellectual property rights (IPR) of the entertainment industry with regards to copyright and trademark protection. Drawing on examples of case studies such as the "Blurred Lines" court case and the Marvel-DC trademark conflict, the study emphasizes pitfalls including erratic enforcement of copyright law, loopholes in law, piracy, and AI influence on ownership. The research makes recommendations such as increased international coordination, revised licence agreements, higher anti-piracy levels, and adjusting legislation to better defend creators in today's digital landscape.