Enhancing Advertisement Design Skills through Photoshop Workshops

Abstract In current scenario, customers regularly confront with the content created digitally. Up-to-date designs distinguish the advertisement from competitors. Photoshop is a versatile software aiding to design the impressive advertisements. This software helps to create visually appealing designs, so that the advertisement casts a lifelong impression on consumer’s minds. Photoshop enables in expurgation of the backgrounds. It has essential capability to give superior effects to the image, rendering the image more charming. Photoshop is preferred by graphic designers worldwide as it assists designers to develop enticing images. Using Photoshop a designer can proclaim the message to be conveyed visually. Hence, it is essential that the Commerce undergraduate students learn basics of Photoshop, as they have to administer and manage the businesses in future. Advertisements and promotions are heart of any business. This study explores the influence of a workshop on Photoshop to enhance students’ designing skill. Students’ post-workshop perceptions and knowledge about designing was assessed through a survey. The findings reveal a noteworthy development in the students' image designing understanding, and confidence to utilize Photoshop tools. The study highlights the significance of well-organized workshop and hands-on training to master this creative software. These visions are beneficial for trainers, professionals and educators. Also, students are able to craft their own advertisements.