The Socioeconomic Value Creation in Morocco through the Organization of the 2030 World Cup: An Exploration of its Impact on the Financial Performance of Moroccan Businesses

ABSTRACT: The purpose of this study is to analyze the possible socioeconomic value creation in Morocco that may arise from the organizing of the 2030 FIFA World Cup and to investigate the direct influence that this event could have on the financial performance of local enterprises. This research provides insights into the many of facets that are involved in hosting a major athletic event by drawing on a thorough review of relevant literature, economic indicators, and case studies from prior host countries. It also offers a comprehensive understanding of the potential benefits and risks that are associated with hosting the World Cup. This will be accomplished by analyzing the anticipated economic, social, and cultural implications, as well as taking into consideration the challenges and opportunities for local businesses. In the context of Morocco's bid for the World Cup in 2030, the results are intended to provide a contribution to the current body of information on the socioeconomic implications of big athletic events and to give important insights for politicians, corporations, and other stakeholders. KEYWORDS: World Cup, Morocco, financial performance, economic impact