"From Boycotts to Ethical Consumption: A Historical Perspective on the Evolution of socially responsible consumption"

Abstract This article traces the historical development of socially responsible consumption (SRC), highlighting the influence of consumer movements and political consumerism. As early as the 18th century, boycotts were used as political weapons, particularly during the colonial period, when American colonists protested against British taxes by refusing to import certain products. Over time, various social movements, such as the Montgomery bus boycott or the anti-apartheid protests in South Africa, have demonstrated how consumers can influence corporate and government policies. The article also explores the emergence of ethical consumerism, where consumer choices are directed towards products that meet social and environmental standards. Consumer associations in the early 20th century, notably in the USA, played a pioneering role in encouraging consumers to favor companies that respected workers' rights. The text also highlights the impact of ethical investment in the 1960s-70s, as well as the rise of consumer resistance movements against practices deemed immoral by corporations. Political consumerism is thus presented as a strategy for challenging market practices while building new ethical and social value systems. Keywords: socially responsible consumption (SRC), ethical consumerism, Political consumerism