Role of Artificial Intelligence in Modern Marketing Strategies

Artificial Intelligence (AI) has reformed modern marketing by enabling personalized customerexperiences, data-driven decision-making, and enhanced operational efficiency. This research exploreshow AI technologies like machine learning, chatbots, predictive analytics, and customer segmentationare reshaping marketing strategies in contemporary businesses. The paper also examines challengesand ethical considerations surrounding AI deployment in marketing.

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Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-06-28
DOI
https://doi.org/10.5281/zenodo.15807851
Primary Topic
Autophagy in Disease and Therapy
Type
article
Field-Weighted Citation Impact
0.00
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article

Role of Artificial Intelligence in Modern Marketing Strategies

Zenodo (CERN European Organization for Nuclear Research)
Autophagy in Disease and Therapy
article

Role of Artificial Intelligence in Modern Marketing Strategies

article en

Abstract

Artificial Intelligence (AI) has reformed modern marketing by enabling personalized customerexperiences, data-driven decision-making, and enhanced operational efficiency. This research exploreshow AI technologies like machine learning, chatbots, predictive analytics, and customer segmentationare reshaping marketing strategies in contemporary businesses. The paper also examines challengesand ethical considerations surrounding AI deployment in marketing.

Zenodo (CERN European Organization for Nuclear Research)
Public Works Department Buildings and Roads (IN)
Peace, Justice and strong institutions
Openalex Percentile: Top 43%
Autophagy in Disease and Therapy
DOIOpen Access PDFOpenAlex
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Role of Artificial Intelligence in Modern Marketing Strategies · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS