The main influencers of the quality assurance in tertiary education

Globalization and advanced information technology have created competitive environmentfor education market, simplifying academic mobility process and affording every student to applyfor it. In order to keep its market share educational establishments started developed differentmarketing technologies to create and strengthening own brand, where much attention is paid to thequality assurance of education service. Education quality service and influencers of this process inUzbekistan and abroad has been considered in the article.