Anaphora and Entertainment Industry Economics from the Perspectives of Indian Movie Sequels: A Critical Study

Abstract: The entire entertainment industry across the world has been flourished with movie sequels and most importantly these continuing pieces of original ones are almost contributing to substantial revenue generation for the movie makers. The movies are creating lasting impression like that of a super brand and can no way be taken just as show pieces. Being an amalgamation of powerful characters, inspiring dialogues, and strong storylines and so on, a movie once portrayed again from the climax of its earlier version, and then anaphors used in the earlier one can be a reason to its success or acceptance by the viewers. Keywords: Attitude, Brand, Entertainment, Sequel, Viewers JEL Classification Number: M2, M3