Genre features of polycode media texts about "green agenda"

This article deals with genre features of English polycode media texts about the “green agenda”. The topicality of the research is accounted for by the need for a comprehensive study of the polycode phenomenon in media text in the British and American media, as well as for the description of ways and means of this phenomenon implementation. A number of relevant methods have been applied in the research, among them are the following: discourse analysis, contextual, quantitative, comparative analysis, and the linguosemiotic method. The polycode media texts of the following functional types and genres have been subjected to the analysis: news reports, opinion and comment texts, feature articles, advertising media texts, cartoons, covers, and interviews. The conclusions are drawn about the peculiarities of the implementation of the polycode phenomenon in these media texts genres. It has been pointed out that the message polycode nature enhances impact and influence on the information recipient. On the other hand, it appears to be a means of implementing the function of information in a more profound way.