CULTURAL CODES AND PERSUASIVE LANGUAGE: A COMPARATIVE STUDY OF UZBEK AND ENGLISH ADVERTISEMENTS

This article explores the cultural codes and persuasive language techniques embedded in Uzbek and English advertisements. Through a cross-cultural lens, it examines how language reflects societal values, consumer behavior, and cultural identity in both contexts. By analyzing a selected corpus of advertisements, the study highlights the differences and similarities in linguistic devices, visual elements, and socio-cultural references. The research underscores the impact of culture on advertising discourse and offers insights for linguists, marketers, and cross-cultural communicators.