THE NOTION OF COMPETENCE AND ITS ROLE IN EDUCATION

This article examines the fundamental nature of media competency, its significance in the educational process, and its impact on societal development. In the settings of the current information society, media competency is seen not only as the capacity to interpret or evaluate information but also as a component that promotes creative thinking, intelligent use of technology instruments and collective collaboration. The study examines both worldwide and national experiences and proposes potential avenues for enhancing media competency to improve educational quality.