PRAGMATIC STRATEGIES IN TOURISM DISCOURSE: A LINGUISTIC APPROACH TO INTERACTION IN THE TRAVEL CONTEXT

This article explores pragmatic strategies employed in tourism discourse, emphasizing their significance in fostering effective communication within travel-related interactions. As tourism encompasses both informational and interpersonal dimensions, language must serve not only to convey content but also to maintain social harmony. Drawing on a corpus that includes brochures, websites, guidebooks, and service dialogues, this study examines the use of discourse markers, politeness strategies, and speech acts. Findings illustrate how these elements contribute to communicative efficiency, intercultural sensitivity, and enhanced tourist experience. Implications are offered for tourism language training and cross-cultural competence.