Digitalization And Organizational Performance: A New Paradigm For Business Success

Abstract Today, digitalization is an essential strategic lever for transforming organizational practices and business models. This article proposes an in-depth theoretical analysis of the impact of digital technologies on organizational performance, based on a systematic, multidimensional review of the academic literature. The results highlight four major dimensions through which digitalization positively influences performance: the acceleration of decision-making processes via real-time data analysis, the optimization of productivity thanks to automation, the significant improvement of the customer experience through increased personalization, and a significant reduction in operating costs. Nevertheless, this digital transformation also presents complex challenges, such as high initial technology integration costs, the emergence of increased dependency on digital technologies and disparities in internal digital skills. To meet these challenges, the article stresses the importance of effective digital governance coupled with proactive strategic management. Finally, this research introduces an integrated approach to assessing organizational performance in a digital context, including relevant indicators such as financial performance, operational efficiency, innovation capacity, customer satisfaction, internal collaboration and environmental impact. This perspective enables companies to thoroughly and consistently assess their current performance, while strengthening their adaptability and long-term competitiveness Keywords: Organizational performance, Digitalization, Digital transformation, Performance indicators, Competitiveness.