SEMANTIC FEATURES OF FASHION TERMS IN UZBEK AND ENGLISH TEXTS

This study examines the semantic features of fashion-related terminology in Uzbek and English texts. By comparing the lexical semantics, connotations, and pragmatic functions of key fashion terms, the research identifies both similarities and differences between the two languages. A corpus consisting of fashion magazines, advertisements, and online resources was analyzed using both qualitative and quantitative methods. The results provide insights into how cultural contexts influence term usage and contribute to effective cross-cultural communication in the fashion industry.