A Study on the Ecological Translation of Zhaoqing Tourism Slogans in the Context of Holistic Tourism — Insights from Tourism Slogans in Selected U.S. States

Abstract: Holistic tourism is currently flourishing across China. Given the insufficiency or inaccuracies in the translation of Chinese tourism slogans in certain domestic areas, this study applies the three-dimensional principles of eco-translatology—focusing on linguistic, cultural, and communicative aspects. Starting with insights derived from English tourism slogans in select U.S. states, this study explores the translation of holistic tourism slogans in Chinese, using representative slogans from Zhaoqing as case studies. The goal is to enhance the international promotion of tourism slogans for cities, assisting tourism destinations in reaching a global audience. Keywords: Holistic tourism; Slogans; Eco-translatology; Three-dimensional principles. Title: A Study on the Ecological Translation of Zhaoqing Tourism Slogans in the Context of Holistic Tourism — Insights from Tourism Slogans in Selected U.S. States Author: Li Huimin International Journal of Novel Research in Interdisciplinary Studies ISSN 2394-9716 Vol. 11, Issue 6, November 2024 - December 2024 Page No: 15-24 Novelty Journals Website: www.noveltyjournals.com Published Date: 06-November-2024 DOI: https://doi.org/10.5281/zenodo.14045498 Paper Download Link (Source) https://www.noveltyjournals.com/upload/paper/A%20Study%20on%20the%20Ecological%20Translation-06112024-4.pdf