Online presence of community-based tourism development villages in Central Java, Indonesia

The Central Java area is based upon the combination of rich Javanese culture and also some rich, natural phenomenon, such as waterfalls, caves and untouched shores. Tourism is a very important resource, as after Bali, it is the second most visited area with Yogyakarta city in the centre of attention. In this study we refer to this as Jogja from now on, as it is the well-known nickname of Yogyakarta city. The region has 3.7 million and the city has 468000 inhabitants and it is also a multimodal hub having a railway connecting to Jakarta, the capital, a domestic airport to the main destinations like Bali and also excellent coach connections. Having promoted the best destination in Indonesia according to Instagram survey, this study is to analyse how small Tourist Villages, which have been nominated with the title to develop and take part in tourism, get involved with other destinations around them. As they are small, they need to be connected with more well-known attractions around them, and geographically are connected to more well-known attractions. The aim is to investigate whether they are also connected to them online, by looking at their online presence and also whether they form a networking with them online. Nowadays being visible online is a challenge for those destinations have no significant capital and manpower to invest, so they rely on bigger and more known places online and offline too. The study looked at the connection between website and social media between tourism villages and also bigger tourist places. Tourism villages, as they are small face difficulty standing on their own, but would do well if they could benefit from more well-known attractions.