TRANSNATIONAL TOURIST DESTINATION MANAGEMENT

Abstract The specifics of tourism destination management are widely covered in the scientific literature; however, the management of transnational destinations spanning multiple countries’ territories has not been extensively studied to date. The practical cooperation of key stakeholders conditions the development of transnational destinations. The conditions for this are primarily created in coastal regions, against the backdrop of intensive development of integration processes. For example, the Baltic Sea region became the first macro-region of the European Union to implement a transnational strategy. Within this framework, tourism was recognized as a priority for the region’s development. The key task in this process was to create an effective system for tourism destination management. This paper aims to define the concept of transnational tourism destination management and to provide a critical analysis of it. One of the study's objectives was to determine the nature of the changing determinants of tourism management in the Black Sea region and the relationships between key stakeholders. The author reviewed the existing scientific literature on tourism destination management and conducted a critical analysis of secondary sources, including documents, information materials, and Internet resources. Participant observation was chosen as the research method. The study identified three models of tourism destination management: marketing-oriented, planning-oriented, and management-oriented.